Carl is PwC UK’s Chief Markets Officer (CMO), responsible for designing and delivering our go-to-market strategy; driving growth, market reputation, pipeline management and client service delivery. In doing this he strives to ensure that technology, innovation, industry and local insight are at the heart of how we meet our clients’ needs.

Carl has been a member of the UK Management Board since 2020, previously as Head of Regions and Platforms, driving local market strategies across the UK. 

He is also responsible for overseeing our market approach to key client issues such as Transformation and Environment, Social and Governance (ESG) matters.

Carl has over 25 years of international experience in assurance and advisory services. During his career, Carl has predominantly worked in the financial services industry, and has experience working with some of the world’s largest and most complex banking institutions, having spent 2 years based in New York. He has previously led the National Banking & Capital Markets Audit practice as well as the Midlands Financial Services team. 

In addition to his responsibilities at PwC, Carl is also the UK Domestic Competitiveness Committee Co-Chair of the Confederation of British Industry (CBI) and was previously a member of Business in the Community's (BITC) Place Leadership Team. Carl is a member of the Institute of Chartered Accountants in England and Wales, where he has previously served as deputy chairman of the Learning and Professional Development Board and is also a member of the Institute of Chartered Accountants in Scotland.