Crawford Roark

Crawford is the lead of our Marketing Tech Delivery practice and brings together a diverse team of architects, functional leads, product owners & developers across the spectrum of Marketing Technology. He is passionate about working closely with clients to translate their customer and employee needs into technology solutions and pragmatic transformation programs that deliver measurable value & bridge the gap between brand and customer. Prior to joining PwC, Crawford worked in the boutique consulting space in the Netherlands, working with multinational brands to implement marketing tech solutions. Additionally, he spent time in the New York tech scene as a hands on campaign specialist, driving the success of marketing technologies as an end user.