Restructuring and Insolvency Partner, London, PwC United Kingdom
Over 25 years of experience in helping people and businesses find solutions to their financial problems. Zelf gets called in when there’s some form of stress within the business, whether that’s caused by over-trading, loss of a key contract or some other unplanned event.
The invitation can be from directors, shareholders, private equity or lenders, but the purpose is always to quickly understand the causes of any issue and then help address them rapidly. This can involve raising new money, finding a buyer for the business or simply helping to develop and implement a turnaround plan.
Although not exclusively focussed on the retail, consumer and leisure sector, Zelf has built up a significant expertise in this area over the years.
“I take a real pride in helping businesses through their difficulties and helping save jobs.”
Zelf takes a very commercial and pragmatic approach to finding solutions to a business's problems. He helps to bring a calm and assuring influence to difficult and stressful situations. His clients say he is straight forward with his advice and "tells it how it is".
Over 25 years of experience in helping people and businesses find solutions to their financial problems. Zelf gets called in when there’s some form of stress within the business, whether that’s caused by over-trading, loss of a key contract or some other unplanned event.
The invitation can be from directors, shareholders, private equity or lenders, but the purpose is always to quickly understand the causes of any issue and then help address them rapidly. This can involve raising new money, finding a buyer for the business or simply helping to develop and implement a turnaround plan.
Although not exclusively focussed on the retail, consumer and leisure sector, Zelf has built up a significant expertise in this area over the years.
“I take a real pride in helping businesses through their difficulties and helping save jobs.”
Zelf takes a very commercial and pragmatic approach to finding solutions to a business's problems. He helps to bring a calm and assuring influence to difficult and stressful situations. His clients say he is straight forward with his advice and "tells it how it is".
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