Automotive publications

Social media and the Car buying experience

Engagement in social media is driving change in the automotive market. How are automotive manufacturers using the readily available information from social media to help shape their future marketing strategies? Do they understand the digital consumer?
101 KB PDF file | Free download

Revenue recognition and the automotive industry: Shifting into a new gear

The automotive industry can expect significant changes to the current revenue recognition models under U.S. GAAP and IFRS. The revenue recognition exposure draft is more than a minor adjustment to current the same old standards; the FASB and IASB have unveiled a redesign of the guidance that will likely impact every player in the global automotive industry.
1.8 MB PDF file | Free download