In competitive sport, results are everything. We help leagues, teams, investors, media organisations and venues realise their potential. Whether you’re looking to improve fan engagement or find new routes to growth, we’ll find and deploy the right strategies and technologies for you to transform more effectively and change operating models.
Our specialist sports team combines experts in tax, deals, risk, workforce and more, all of whom have particular experience in delivering results for organisations across the entire sports sector. We’ll bring these specialism together as your trusted partner to find growth in ways that protect your brand, people and culture. It’s an approach that allows us to see the whole picture — with diverse teams that combine industry expertise, sector specialisms, and powerful technology to provide the outcomes you’re looking for.
We’ve advised a wide range of clients globally, from clubs, franchises, leagues and governments, to sovereign wealth funds and private and institutional investors. And we’ll work with you throughout, from single activities to building a movement for change, helping leadership understand and adapt to an evolving landscape, so you’re always in control of the direction you’re heading. For your business, your people and your fans.
“Sporting organisations need a trusted and credible advisor that can help them continually transform for growth. At PwC, we’re a team that sees the whole picture, combining our widespread expertise with powerful capabilities to deliver the trusted change you need and your fans want”
Clive Reeves
Global Sports Lead, PwC UK
Download the latest edition of our Global Sports Survey
Since 2016, we’ve been tracking the pulse of the sports industry and revealing leaders’ perspectives on market growth, opportunities and challenges. This year, sports leaders are more optimistic about the outlook for the global sports market. With market drivers including GenAI, women’s sport and shifting investor priorities, there are opportunities for leaders looking to drive growth and secure competitive advantage.