We’ve launched our 2025 PwC Scale AdTech Programme Cohort and we’re excited to announce our scale-ups that were chosen from over 1,000 solutions! The fast-growth AdTech companies are solving important problems for the Advertising industry and have solutions that enable brands, publishers, media and entertainment organisations and large enterprises within the UK and internationally, to harness the rapidly changing technology landscape of advertising.
What is PwC Scale?
Our Scale Programmes bring together industry leaders and innovative AdTech scale-ups to enable commercial collaboration, co-creation and partnerships to tap into the ever evolving ways of enabling profitability, growth and innovation. The scale-ups have been selected against a strict criteria and all have deployable solutions with proven traction.
During the programme, which is delivered with GrowthBuilders, the AdTech scale-ups will be supported right across their businesses as they gain access to experts from across PwC’s TMT practice and our external network of growth specialists.
The programme culminates with two virtual, external pitch events to our network of curated large clients and industry leaders, where the AdTech cohort will each present their value propositions which kickstarts a host of great collaboration across the board.
Meet the Cohort
Take a look at who’s in the cohort:
- Aiphrodite.ai
- Dstillery
- Lately
- Neonify
- Nexoya
- PlayAbly
Aiphrodite.ai
Aiphrodite.ai productizes work from our research labs, we create AI models to instantly predict how someone, importantly your customers, will react to creative assets in visual media such as through ads, product packaging, and PDPs which attributes to 86% of the sales lift, giving you more conversions with less time and money.
Dstillery
Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns.
Lately
Lately is the world's most advanced Generative AI social media management platform that learns, predicts and repurposes any longform content into the exact messaging that will engage and convert any unique target audience.
Neonify
Neonify’s AI-powered platform generates blogs, product descriptions, landing pages, social media posts, and ad copy, all tailored to your brand’s unique voice. We can scale content with automated, human-grade, relevant, and on-brand content, improve your SEO, save time, and collaborate with your team seamlessly.
Nexoya
Nexoya enables digital marketing teams to predict, simulate and automatically shift budgets across 40+ media channels, including Google, Meta, TikTok, Snap and many others - driving significant performance uplifts and efficiency in ad operations.
PlayAbly
Playably creates AI-powered shoppable games—think Wordle for e-commerce—that transform online shopping into engaging brand experiences. Our platform drives deeper engagement and loyalty, helping brands highlight their unique identity and gather valuable customer data.
“It's really important that we are collaborating with forward thinking, innovative technologies and sharing those with our large client network.
It's been a highly selective process to pick the right scale-ups that we think are aligned to our client challenges and so we are happy to provide access to advice, bespoke support and client introductions through this initiative. I'm excited to continue to drive transformation within the advertising industry.”
Dan Bunyan
Partner, Strategy& (part of PwC)
Interested in attending our virtual ‘PwC AdTech Innovation Showcase?
The 60-minute event showcases the 6 AdTech solutions and their industry use case and gives you the option to request an introduction via the event software.
Contact us
Value Creation / Commercial Due Diligence Partner, PwC United Kingdom
Tel: +44 (0)7734 958765
