Understanding the strategic implications, opportunities, and risks associated with AI is now a top priority for business leaders.
From Generative AI (GenAI) to autonomous agentic workflows, multimodal processing, predictive analytics and more, AI is redefining work, accelerating innovation, and enabling new business models. To maximise its potential, businesses need new skills, strategic insights, and a clear roadmap.
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AI with PwC
AI is more than just a tool. It’s a transformative force for organisations.
We’re able to guide clients in understanding AI's strategic implications, helping them define and execute their actions for greater success. That means identifying and delivering on opportunities to create value, across diverse sectors and industries from legal to financial services, and bringing our cyber security, regulatory and risk expertise to ensure effective governance and build trust and transparency.
We collaborate with clients and technology partners to unlock AI's potential, driving efficiency, productivity, and transforming business models across industries. Our human-led, tech-powered approach ensures we match technological investments with the insights needed to create value responsibly and sustainably.
Our transformation journey
Organisations continue to look for guidance on how to use emerging technology to optimise operations and unlock opportunities. Find out how we accelerated our GenAI journey to equip more than 15,000 of our UK staff with AI skills and tools, and help clients reach value at speed.
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From blueprint to breakthrough
Count on AI that's designed for you. And achieve more with AI that delivers sector-specific and multi-functional solutions tailored to your business needs. Our services span the entire value chain, from idea to action, powered by our deep functional knowledge and leading AI capabilities. Whether it's finance, IT, or any other function, we offer sector-specific and outcomes-based solutions that drive success.
Scale smart and stay secure
Maximise your impact with AI that adapts and protects. Our expertise in governance, risk, and controls ensures that your AI initiatives are both responsible and flexible. We use large language models (LLMs) to build secure, scalable offerings that avoid fragmented point solutions and deliver real impact for you.
Use AI responsibly
Implement AI responsibly to build and maintain trust with stakeholders. We’re able to help you demonstrate ongoing governance over data and performance, while also ensuring you’re responsive to emerging issues around human-machine interaction, workforce changes, and unintended consequences.
See what others don’t
Unlock proprietary insights fueled by unmatched data. With AI solutions designed to see what others don't, we turn global data into local advantage, ensuring your business thrives in any market. By augmenting the expertise of our people with AI technologies, we drive local success with regulatory expertise, cultural empathy and deep market knowledge.
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Transformation
Be transformative, with the structure, culture and technology to stay ahead of disruption.
Safety, prosperity and innovation: Harnessing the power of GenAI to solve business challenges
Watch how we convened technology experts and leaders at our PwC Microsoft Hackathon to showcase the power of GenAI
Digital store
Today’s world is fast-moving, uncertain and unpredictable. Our digital products have been built to help better understand and navigate your business issues so that you can adapt and grow in the face of disruption.
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