Immersive Technologies

Where virtual reality, augmented reality, cryptocurrencies and other technologies come together to form the building blocks of our new virtual world.

$13 tn

Total addressable market size of the metaverse by 2030
82%

of executives expect metaverse plans to be part of their business activities within three years
66%

of business executives say their companies are actively engaged in the metaverse

We are bringing the metaverse alive for a whole range of sectors.

Featured - 4 items

How organisations are using XR

The industries that are adopting extended reality (XR) technologies

VR for stronger soft skills training

Study into the effectiveness of VR for soft skills training

Seeing is believing

VR and AR are predicted to boost global GDP by US $1.5 trillion by 2030

This is human-led, tech-powered

Combining human expertise with emerging technology

Begin your metaverse journey now

“The metaverse” is still a work in progress.

With metaverse concepts beginning to become more concrete, many companies are exploring investment opportunities, new ways to enhance customer loyalty as well as engage communities and also heighten revenue.

The metaverse is evolving into a three-dimensional digital world, unbound by geography and currently without comprehensive rules and regulations.

It’s advancing at speed, with many metaverse concepts being relevant to businesses right now. New trends such as the metaverse’s economy, governance structure and user experience are arising, with more to come.

Our leading expertise in XR technologies, such as virtual reality and augmented reality, can support your organisation with everything from design, development and deployment of cutting edge experiences.

Read our metaverse survey

For more insights

Read our publication on Demystifying the metaverse

Contact us

Alexandra Ruhl

Head of Immersive Technologies, PwC United Kingdom

Charlie Neuner

Immersive Technologies, Strategy Lead, PwC United Kingdom

Tel: +44 (0)7841 073843

Rachel Wood

Immersive Technologies, Operations and Delivery Lead, PwC United Kingdom

Tel: +44 (0)7483 439463

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