For the past year or so, we have watched momentum build in the UK deals market. The means and motives are there - financing is available and there's a need for new technology and high pressure on investors to realise returns. Yet dealmakers have held back. This year, conditions look set to become more favourable prompting an upswing in activity.
Headline figures for UK M&A are encouraging: deal values jumped by an impressive 37% in 2024, led by the financial services, technology, media and telecoms and services sectors - with many of the largest deals done by corporate buyers rather than private equity.
UK deal volumes are also outperforming the wider EMEA region, by a considerable margin. Datasite and Mergermarket’s own data supports our analysis, showing that almost a fifth of the EMEA ‘companies for sale’ at the start of 2025 – 299 in total – are based in the UK and Ireland.
“We are seeing the long-awaited recovery in M&A broadening out to more sectors and more countries and with more large deals. All of this is giving “legs” to the momentum that started already in 2024, but the potential for surprises, both good and bad, remains high. Dealmakers will need to keep a close eye on valuations, interest rates and geopolitics in the year ahead.”
Lucy Stapleton
Global Deals Lead and UK Head of Deals, PwC UK
There are strong indications that M&A activity began to pick up last year, and that there's much more to come as markets develop. Deals need the right environment to flourish, with a number of factors pointing to increased activity:
“In Europe's low-growth environment, extracting deal value is tough. Success depends on understanding business evolution, market trends and sector dynamics. This involves testing models, strategic planning and embracing tech changes without overcommitment.”
Andrew McKechnie
Strategy& Partner and Deals Chief Markets Officer, PwC UK
This improved set of conditions for dealmaking comes as UK business leaders feel the pressure of intensifying challenges - with 98% of CEOs looking to make material changes to their business or operating model this year, according to our CEO Survey. Their motivations are both proactive and reactive.
Our research shows deals activity is increasing, and that the UK will be high on investors' list. Across the globe, 81% of companies who have made a significant acquisition in the past three years plan to make one or more acquisitions in the next three, our CEO Survey confirms. It's inevitable there will be winners and losers amid the activity – so what are the differentiating factors for dealmakers?
“AI is rapidly reshaping the way we all do business, and the excitement around it has driven increased investment in technology and supporting services, as well as new models in consumer health and leisure and long term investment in digital infrastructure and energy systems. But as our CEO Survey shows, there has been something of a reality check around investments in GenAI. As companies rapidly evolve, deep sector expertise is crucial for informed investment decisions.”
Colin Smith
Transactions Services Partner and Deals Leader of Industry, PwC UK
While the forthcoming upswing in dealmaking is welcome news, extracting value from deals has become more challenging with growth at low levels across Europe and the UK. Investment success in this environment will depend on the ability to understand businesses - how they will evolve and thrive in a rapidly changing environment - and to understand market trends and sector dynamics. It will mean consistently testing business models and introducing critical thinking into strategic planning. And it means embracing technological change without overcommitting. It’s a big ask – but whoever said dealmaking was easy?
Strategy& Partner and Deals Chief Markets Officer, PwC United Kingdom
Tel: +44 (0)7799 602349
Deals Leader of Industries, Transactions Partner and Chief Markets Officer, PwC United Kingdom
Tel: +44 (0)7958 274135