28th UK CEO Survey
The 28th Annual PwC CEO Survey reveals a momentous intent - and a pressing need - among UK business leaders to instigate material change to their business models.

Change is continuous. To adapt successfully, organisations must have an approach that meets customer expectations, adopts the right emerging technologies, prioritises sustainability and upskills the workforce.
Doing so demands the right balance: a functional transformation that aligns with business goals, improves efficiency, and delivers insights that keep you competitive.
With 175 years’ experience helping clients navigate disruption, we’ll help you transform core functions, from finance, actuarial and legal, to customer service, supply chain, HR, tax, risk, and more. Our expert teams blend sector knowledge and technology to find untapped potential and deliver lasting improvements for your business.
We’ll help you get results faster, working with you to provide an end-to-end managed service that delivers the sustained outcomes you need. We can even build you a team of PwC delivery specialists to work directly for you, building strength for either the short or long-term.
Explore how we can help you change the way you do business, to turn challenge into opportunity.
Finance functions must transform if they are to provide the insights and critical thinking that your business needs to unlock new growth.
It demands a fundamental change to your operating model and finance processes: real-time data to create powerful business insights, new people skills and transformation enabled with leading technology.
Find out how we can help your finance function get the right strategy, skills, data and technology to guide decisions, build trust and deliver ongoing business transformation.
“The finance function sits at the centre of an organisation and has a key role to play - putting trusted strategic insight in the hands of key decision-makers and harnessing data to power intelligent and informed planning and business decisions.”
Nick Groves
Finance Transformation Leader, PwC UK
The 28th Annual PwC CEO Survey reveals a momentous intent - and a pressing need - among UK business leaders to instigate material change to their business models.
A set of indicators could provide advance notice of impending periods of business model change in sectors and industries.
As a finance team, now is your time for impact. Amid rapid changes in customer expectations and technology, businesses should rethink their business models and sharpen their agility and innovation.
The skill sets and ways of working within tax and wider finance teams are evolving at pace. How can you get up to speed?
PwC Workforce | Build a workforce of the future. Upskill your leadership, become skills-based or focus on sustainability, PwC can support your HR transformation.
Whether organisations are looking to implement AI, reinvent through cloud modernisation, or start their net zero journey, growth is the clear driver for change.