MediaTech gets fit for the future with PwC’s Scale Programme

PwC has launched its 2023 Scale MediaTech cohort; the second group of innovative scale-ups to join the programme. This year’s programme is focused on solving some of the key challenges in the current media landscape, including the structural shift to digital consumption, the phasing out of 3rd party cookies, and increasing concerns around ESG and data privacy.

Having interacted with over 1,000 companies, eight exciting scale-ups have been selected for this year’s cohort. These companies will be showcasing their solutions to a room full of industry leaders at our virtual pitch events on the 6th and 21st of February 2023. This has the aim of driving innovation in the market and to create commercial opportunities. 

Alongside these events, the scale-ups will have access to bespoke support, mentoring and innovation’ expertise from our delivery partner, Growthbuilders. Having run over 50+ scale programmes, the offering has proven to accelerate growth through: 

• Tapping into PwC’s corporate network that stretches around the globe

• Exploring opportunities with PwC leaders who work with the biggest brands, media companies and entertainment organisations

• Upskilling and developing scale-up teams through a world-class business growth curriculum. This includes topics such as sales and marketing, operational growth, professional readiness, valuations, leading through growth, as well as exposure to industry specialisms. 

Dan Bunyan, PwC Partner and Programme Sponsor, commented:

“Following the success of our first PwC Scale | MediaTech programme, I'm excited to launch our second programme in 2023! The firms all operate in a high-growth and dynamic sector and have each identified interesting solutions which can add great value to their clients. We think these are solutions which will be relevant to many of our clients. Scale continues to be a really important platform for us. Being close to these innovative and high-growth firms helps us advise our clients on the latest trends, disruptions and partnership opportunities.”

The PwC MediaTech cohort is:

KickBite
Marketing analytics for eCommerce brands to shift from revenue to a profitability-based ad spend optimisation.

The Room Unlocked
The Room is a cross between Tinder and LinkedIn. No money changes hands; brands exchange products and experiences with influential brand advocates in return for authentic content and exposure.

Omneky
Omneky is the only AI-powered marketing platform that uses real-time performance data and generative AI plus human creativity to maximise advertising performance leading to better business outcomes.

NicheFire
We help businesses understand and predict the impact of emerging consumer, political, and economic trends on their brands and customers.

Nuevo
Nuevo grows brands in volume and stature by influencing positive change. Our mission is to disrupt traditional brand strategy activation, ideation and production planning processes to enable marketing initiatives to be just as effective, better value, and responsibly produced.

MEI Digital
The myME platform is the future of e-commerce. Using a fusion of AI & Web3 technologies, we provide a privacy-preserving approach to build rewarding, trusted relationships between consumers and the brands they love.

Adform
Adform is the only global, independent and fully integrated advertising platform. Its unique enterprise technology – Adform FLOW – enables seamless management of the campaign lifecycle in digital channels.

Questpass
Questpass is a moneyless "paywall" combined with a new ad format. The ”fee” is an answer to a question concerning the ad. The reward is free access to the content.

About GrowthBuilders
GrowthBuilders supports scale-up/corporate collaboration through hands-on business insight, connections to commercial opportunities and a network of expertise and experience to grow lasting ventures, quicker. 

For more information about GrowthBuilders, please visit the company website www.growthbuilders.io

If you are looking for more information or are interested in being involved, then please get in touch with Emily Watson, Scale MediaTech Lead or Fanny Vingerhoets, GrowthBuilders Programme Manager.