PwC Appoints New Market Senior Partner for East Midlands

PwC has appointed Alex Hudson as the new Market Senior Partner for East Midlands.

A tax partner, Alex has been with the firm since 2002 and worked in the East Midlands office for the duration of her career. Alex will oversee the strategy and direction for PwC in the East Midlands and the wider region. The role includes connecting with local businesses and communities to support talent, growth ambitions and place and purpose within the city.

Speaking about her new role, Alex said: “I’ve spent my whole PwC career in the East Midlands and recognise the value of the talent and opportunities here that benefit the firm nationally. The office in Donington Court has achieved fantastic growth already, and the team works on some of our biggest national clients and has been involved in some landmark wins for the firm globally.

“I’m committed to maintaining and enhancing our fantastic office culture to create the best experience in which our people can develop, flourish and have fun.”

Matthew Hammond, PwC UK Midlands Regional Market Leader, said: “It’s fantastic to have Alex on board as our new Senior Partner for East Midlands. She will play a pivotal role in achieving our goals across the region. This includes our growth ambitions, as well as focussing on culture, talent and how we can support the local communities in which we operate.”