PwC Raise | Ventures advises Measure Protocol on investment led by Blackfinch

The PwC Raise | Ventures team is pleased to announce that it has advised London-based consumer behaviour data company Measure Protocol in securing an investment from Blackfinch Ventures, Italian Angels for Growth and Blockchain Valley Ventures (BVV).

Measure Protocol’s technology provides unrivalled insight into how consumers interact, navigate and transact with business websites, services and apps. The company’s vision is to give individuals greater control over how their data is accessed and used, whilst ensuring that they are fairly compensated for the information shared.

The investment follows a year of high growth and a growing client base of leading brands in sectors including social media and consumer goods. The funding will be used by Measure Protocol to continue to develop its technology and scale-up its marketing and sales efforts.

The PwC team advising on the deal are Cara Haffey, Charlie Robinson and Thomas Hudson.

Thomas Hudson, Programme Manager & Head of Partnerships PwC Raise | Ventures, said:

“It has been a pleasure to work alongside Owen and the Measure Protocol management team throughout their fundraise. The technology they have built is providing consumers with more transparency over how their data is shared, whilst also giving brands unique insights to ensure their products and services are tailored to customers’ needs. Blackfinch Ventures will make an excellent partner as they continue to develop their technology and expand in this exciting space.”

Charlie Robinson, Head of PwC Raise | Ventures Programme, added:

“We thoroughly enjoyed working with the talented Measure Protocol team and we hope that the funding secured will provide the resources to capitalise on the current market opportunity.”

Owen Hanks, co-founder and CEO at Measure Protocol, said:

“We are delighted to welcome both Blackfinch and IAG as Measure shareholders. We believe their vast network of contacts both in the UK and Europe can help us to unlock new opportunities and we have been thoroughly impressed by both teams in our interactions to date.”

Dr Reuben Wilcock, Ventures Director at Blackfinch said:

“It was the strength and calibre of the team, alongside the company’s traction with leading brands, that was central to our investment decision. The Blackfinch Ventures team is delighted and privileged to be backing some of the most talented founders and start-up teams in the tech arena, and Measure Protocol is no exception.”