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We've just had an amazing event today co-hosted by PwC and AWS. We had over 30 clients register, and we had a super jam-packed agenda.
We enjoyed some industry perspectives from IDC as an analyst providing a view on where cloud is helping our clients transform some of the big trends that the ecosystem, the notion of industry cloud, very exciting and some huge ambitions that different organisations are capturing through cloud.
We then moved on to ESG and the role of cloud in unlocking the path to net zero for carbon. Very exciting. We then had a panel, where we were joined on stage by colleagues from AWS and PwC, sharing the success factors in driving transformation, where it's all about setting a clear business ambition and goal.
Then finally, we were joined by a very innovative sporting organisation that talked about how they were able to transform digitally by building a brand new digital first product and service that is really market leading, today it's gone global, and some of the fun topics were around how the challenges of launching a product and suddenly having 100s of 1000s of concurrent users all around the world, really put the cloud elasticity to the chest, and they came to that successfully. Thanks to the benefits of cloud and AWS.
We will be doing more of these. Some of the participants today, have provided their perspectives, and we'll be sharing those in due course as we pull together the next PwC, AWS cloud and innovation event.
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