On 30 November 2022, Ross Connock and Eddie Williams of PwC were appointed as Joint Administrators of C4C 2022 Ltd, trading as Frugi. The Company is a Cornwall based sustainable baby and childrens clothing business employing 99 employees across the UK and Germany as at the date of appointment.
On appointment, the Joint Administrators completed a sale of certain of the business and assets to Morlands (Glastonbury) Limited, a subsidiary of Refined Brands Limited which also owns another Cornish brand, Celtic & Co. This transaction represents the best option available to generate returns for creditors as a whole, under severely limited timescales.
All customer orders are in the process of being delivered and will be fulfilled. The purchaser, Morlands (Glastonbury) Limited, as part of the sale will be dealing with any returns or damaged goods. Contact details for Morlands (Glastonbury) Limited are as follows:
0333 400 9771 - Customer queries.
We are unable to provide details on the progress of specific orders. All orders which have been released to be delivered to customers should be delivered by early December 2022.
C4C 2022 Limited traded from its online store and through a store at the Clarks Village in Street. Following the Joint Administrators appointment trading at this store ceased and the store has now been permanently closed.
Ross Connock, joint administrator and director at PwC, said:
“Especially in the current economic climate, we are really pleased to complete the sale of Frugi to Refined brands as another local business, preserving 89 jobs. As a very well-known brand within the region, the sale process generated a high level of interest from prospective purchasers.
“Alongside the challenges of Covid, the company was more recently impacted by higher prices as global demand for organic cotton increased, logistics and supply chain disruption and IT implementation issues. This led to severe liquidity challenges which, despite the extensive support of both its secured funder and shareholder, left no alternative than for the board to pursue a transaction and seek the appointment of administrators.
“A small number of employees associated with the retail outlets and overseas sales channel have not transferred and we will be engaging with those staff as part of our ongoing role.”
Ross D Connock and Edward Williams have been appointed as Joint Administrators of the Company to manage its affairs, business and property as its agents and without personal liability. The Joint Administrators are licensed in the United Kingdom to act as insolvency practitioners by the Institute of Chartered Accountants in England and Wales.
The Joint Administrators are bound by the Insolvency Code of Ethics which can be found at: https://www.gov.uk/government/publications/insolvency-practitioner-code-of-ethics. The Joint Administrators may act as controllers of personal data as defined by UK data protection law depending upon the specific processing activities undertaken.
PricewaterhouseCoopers LLP may act as a processor on the instructions of the Joint Administrators. Personal data will be kept secure and processed only for matters relating to the Joint Administrators appointment. Further details are available in the privacy statement on the PwC.co.uk website or by contacting the Joint Administrators.
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