The PwC Consumer & Leisure Corporate Finance team is pleased to announce the sale of Unity Farm Holiday Centre Limited (Holiday Resort Unity) by the House Family, to leading mid-market Private Equity firm and experienced leisure investor, Foundation Partners.
The House Family arrived at Unity in 1947 and originally farmed the land, gradually diversifying into holidays and tourism which, over the years, has developed into the leading family run holiday resort in the South West. In total, four generations of the House Family have worked within the business ensuring its growth and success.
The award winning 240 acre resort has an extensive offering and provides nearly every type of amenity, activity and accommodation possible; from caravans, luxury lodges, camping and touring holidays, to over 15 Food and Beverage outlets, two large entertainment venues plus Brean Splash Waterpark and Brean Play. There is also Brean Country Club with an 18 hole golf course, The View Kitchen & Bar, a wedding venue and luxurious holiday accommodation, in addition to pitches occupied by the 700+ Holiday Home Owners. The sites also include Brightholme Holiday Park and Breakers Bar & Restaurant, Golden Sands caravan park/Mendip Caravan Park and the Bay of India Restaurant.
PwC Corporate Finance acted as lead financial adviser to the shareholders. The PwC team advising on the deal was Rick Jones, Nigel Espie, Phoebe Groves and Chloe Harris.
Alan House, CEO of Unity Farm Holiday Centre Limited, said:
“We wish Foundation Partners and their team every future success. Selling our multi-generational family business is a decision we considered very carefully. We have been well advised by PwC, who have been at our sides throughout the transaction, utilising their extensive holiday park sector transaction expertise.”
Henry Elston, Managing Partner of Foundation Partners, said:
"Our partnership with Mark Seaton and Dermot King brings together unparalleled expertise and resources to create a market-leading, sustainable holiday platform. We see enormous potential in the UK Holiday sector. We are committed to delivering value to our investors and stakeholders, whilst providing exceptional experiences for both holidaymakers and homeowners alike. Holiday Resort Unity and Brean Leisure Park fit this strategy perfectly, and we look forward to working with the team to enhance the parks and develop new sites with innovative facilities that cater to the next generation of customers, owners, and experiential travellers, whilst supporting the local economy and driving long-term growth."
Rick Jones, Partner in Consumer & Leisure Corporate Finance and UK Hospitality and Leisure Lead at PwC, said:
“Holiday Resort Unity is a fabulous domestic holidays business, testament to the years of investment and stewardship by the House Family. We are delighted to have had the opportunity to support the House Family and their team in delivering this transaction for them, and look forward to watching the business continue to flourish under Foundation Partners’ ownership.”
UK Hospitality, Sports & Leisure leader, PwC United Kingdom
Tel: +44 (0)7710 627834