Sports Industry: On track for growth?
Why sports organisations need to focus on understanding their fans, finding the right investments and embracing technology to deliver growth
Our sports economics practice helps sports governing bodies and leagues, clubs, sponsors, broadcasters and government apply economic analysis to their most important strategic, commercial and regulatory questions.
We have specialist expertise in:
- Investment appraisal and evaluation;
- Pricing strategy;
- Benefits measurement and management; and
- Sponsorship and marketing effectiveness.
We operate as part of PwC’s global Sports practice, drawing on the knowledge and insights of our colleagues across the wider network.
Key questions we can help clients to answer
- Sports governing bodies and leagues
- Clubs
- Sponsors and broadcasters
- Central and local government
Sports governing bodies and leagues
We can help you answer important questions, including: if you are organising a major event, if you are looking to develop your commercial strategy, if you need to articulate your economic, social or environmental value or if you are looking to understand the economic value of your media rights.
- How much value do we bring both locally and nationally?
- Which areas are the most commercially and operationally viable for hosting a major sporting event?
- How do we ensure that our events are sustainable in the long term?
- How do we ensure that potential benefits are realised?
- What is the value of our media rights?
- How can we optimise rights acquisition or distribution?
Insights and case studies
4 results
ESG in Sport
What is ESG and how can sports organisations, sponsors, rights holders, federations and host cities tackle it?
Monetising esports via multiple revenue streams
Spending on esports is projected to surge at a compound annual rate of 18.3% between 2018 and 2023 to reach almost US$1.8bn.But esports’ growth, and the increasing hold it’s taking on the attention and spending of consumers, especially younger ones, means the segment presents exciting and potentially unique opportunities. Past experience in segments like social media shows that where the attention of young consumers goes, dollars soon follow. As esports gains critical mass as a business, companies are asking how they can monetise the rising level of interest.
PwC's Sports Survey 2019
In it’s fourth edition, PwC’s Sports Survey collected the views of 580 industry leaders coming from 49 countries on growth expectations and a wide range of strategic and organisational topics.
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