Accelerating digital transformation
“In the short-to-medium term, business leaders can make smaller, tactical moves to counteract some costs. But looking ahead, they need to think bigger, about productivity and long-term investment decisions that have the potential to reshape the organisation and continue to be competitive. And recent changes could push organisations to invest more quickly in technology and generative AI, with the aim of boosting productivity to mitigate the costs of headcount,” says Alastair Woods, Workforce Transformation Partner, PwC UK. “We have heard from some clients that they are looking to go further than originally planned in technology investment as a consequence of the costs of labour.”
Many are looking to the adoption of technology, including AI and Cloud, which promise to boost productivity by automating tasks that currently require human input. We have already seen investment in customer facing activities, but many clients are moving quickly through back office areas such as finance, supply chain and operations, and increasingly in HR, to speed up processes and free-up time for employees to focus on areas that add more value.
And while AI has the potential to redefine how we work, leaders need to look carefully at how they can maximise it. Responsible use requires the right skills – and the right strategy – to steer decisions and actions.