Four
year relationship before sale
Our role
Find the perfect partner to take IntoZetta to next level
Featuring
A Private Business focus in the regions
Outcome
Sale to Experian and integration into its flagship data quality platform
After deciding to sell their business, the founders of data software company IntoZetta turned to PwC. Our team took the lead financial adviser role in the company’s sale to multinational data analytics and credit reporting agency Experian.
Setting the scene
Founded in Leeds in 2016, IntoZetta developed and grew its data validation and governance software platform which was well-positioned to address the strong underlying market demand for efficient data management and governance. This has become increasingly important as businesses rely on data to inform commercial decisions.
With a proprietary solution that serviced a range of larger regulated entities in the UK public sector across social housing, local authorities, health and higher education - along with financial services and consumer clients - IntoZetta became an attractive platform for strategic acquirers and financial investors, leading its founders to engage PwC as lead advisers.
Our work
PwC and IntoZetta’s relationship began early in its lifecycle when, in 2019, the company was involved in our Raise | Ventures initiative which supports high-growth tech firms.
Having built up a strong rapport with the founders over the years, PwC successfully pitched to advise the business on its sale, looking at both corporate finance and tax.
Drawing on decades of experience, our local north Deals team, combined local advice with Technology, Media and Telecommunications (TMT) sector insight to prepare the business for the process of the sale, identified and reached out to potential bidders, and performed due diligence.
Crucially, we supported the founders, who had not been through a Mergers & Acquisitions (M&A) process before, to navigate the deal process and the inevitable challenges that this brings along the way, specifically focused on the care relevant to a high-growth private business client’s requirements.
“We have enjoyed a longstanding relationship with PwC and absolutely made the right decision in having them as our advisers throughout this process. We are grateful for the sector insights, breadth of knowledge and trust they brought as our advisers in securing the beginning of an exciting new chapter for IntoZetta.”
Dan Yarnold & Graeme Cox
Co-founders, IntoZetta
“This deal for a truly innovative data management company relied upon the strength of the relationship we had built up with the business over a number years so it’s incredibly satisfying to see the founders achieve their vision through the sale of their business to Experian.”
Tim Armstrong
Deals partner, PwC UK
Our impact
After a competitive process, Experian emerged as the ideal partner for IntoZetta with completion occurring in September 2023. IntoZetta’s data governance capabilities were quickly integrated with Experian’s Aperture Data Studio, the company‘s flagship data quality platform.
As one of the largest data management companies in the world, Experian is able to provide scale and capabilities to IntoZetta, leading to the development of business-centric data solutions.
Our long-term relationship with IntoZetta’s founders, combined with our market knowledge, enabled our team to fulfill its role with agility and care, giving IntoZetta’s founders an exceptional outcome.
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