To educate, inform and entertain
Faced with the challenge of re-energising and connecting 22,000 people towards the end of lockdown, our star-studded virtual Spring Fest programme was our answer to bringing everyone together. Over two months, we ran 11 events covering everything from astrophysics to salsa dancing, providing an escape from lockdown routines for our people and their friends and families.
Setting the scene
Through Spring, with many Covid restrictions still in place, there were limited options to connect with anyone outside your immediate household. All across the firm our people were working extremely hard under difficult circumstances. The Executive Board wanted to do something for our people to help us reconnect as a firm, take some time out and have some fun with our households. At a time when ‘video call fatigue’ was at a high and connecting 22,000 people seemed impossible, our Spring Fest programme of events was created.
How we helped
Spring Fest was a programme of firmwide events over March and April intended to bring our people together virtually, make them feel connected to the firm and each other, all while lifting spirits and having some fun. The events included a Q&A session with Professor Brian Cox, a week of cooking tutorials culminating in a cook-along with celebrity MasterChef Monica Galletti, a dancing lesson with Strictly Come Dancing professional Oti Mabuse, a live performance by pop star Olly Alexander and a virtual quiz hosted by presenters Rylan Clarke-Neal and Alison Hammond.
There were additional free virtual events available to our people and their households throughout the months including fitness and wellbeing sessions and a virtual performance of The Lorax by The Old Vic.
The programme was designed to bring our people and their households together in a way that promoted an escape from the everyday routine of lockdown and boosted wellbeing. There was a real buzz around the firm as we drip fed announcements about the various activities through our internal communication channels, and by the end of the programme, the vast majority of our people had engaged with at least one Spring Fest event.
“Genuinely one of the most enjoyable, joyful and uplifting events I have experienced in my long PwC career.”
Making a difference
The feedback to the programme was overwhelming with strong attendance at each event across all Lines of Service and all grade levels. Engagement in internal communications on Spring Fest was far greater than that of other communications with many sharing comments and appreciation for the programme. Our people said that the range of activities gave them something to look forward to and be involved in, along with their colleagues and friends, describing it as “inspiring”, “uplifting” and “joyful”.
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