Annual Report 2024

Fit for the future with tech-enabled transformation

David Lloyd

Our role

Trusted adviser and transformation partner

Our deliverable

Successfully delivering mission critical technology programmes

The outcome

A scalable and integrated enterprise technology landscape

David Lloyd Clubs (DLC), with 750,000 members and 132 clubs across Europe, is evolving from a health and fitness business to a fully-developed health and wellbeing brand. As part of this journey, the business is delivering operational efficiencies through leveraging modern technology and using data to fulfil its promise of effortless service and premiumisation.

Setting the scene

To meet the evolving demands of members who see their health club as part of their social world, and drive digital innovation, DLC invested in cloud-based SaaS solutions, which provided essential technology foundations for future growth and enhanced member experiences. The technology modernisation programme addressed the challenges of an ageing and hard to integrate technology estate, poorly used data and manual processes in desperate need of efficiency.

Our work

Due to the scale and ambition of this project, DLC had complex IT and third party challenges to manage while lacking all the necessary transformation capabilities. To make processes more efficient, PwC worked with DLC to develop and roll out technology-enabled programmes across Finance, HR and Payroll. AI chatbots are being deployed to improve HR policy management and member interactions. And by enhancing data platforms and business intelligence, DLC will be able to improve member experience.

 "Given our growth strategy and focus on enhancing employee and member experience - we need effective systems and data, this has required change. PwC provides us with pragmatic advice, and has helped us navigate through complex initiatives. We feel our relationship is based on mutual trust, driving value both ways and we look forward to continue working with PwC."

Patrick Burrows
CFO, David Lloyd Clubs

"We have needed to modernise our technology and data to ensure we are fit for the future, partnering with PwC has enabled us to deliver significant initiatives with confidence. We really value the advice, healthy challenge and the flexibility they demonstrate in supporting us."

Yossef La Cherie
Strategy Director, David Lloyd Clubs

Our impact

The partnership with PwC has significantly enhanced DLC's confidence and capability for future transformations. A Microsoft-based finance system has standardised business processes and data, enabling improved reporting and self-service. A clear, sequenced roadmap for strategic priorities is now in place, introducing consistent systems, data and processes across all clubs. This includes ongoing delivery of new HR and payroll systems, as well as AI chatbots to efficiently handle employee queries, ensuring premium quality service with a ‘human in the loop’.

Thanks to the relationship we've built, DLC has now commissioned PwC to help assess regulatory sustainability requirements, identifying gaps and building a roadmap towards greater corporate sustainability.

Our stories

See how we made a difference for our clients, communities and people this year

Contact us

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Corporate Affairs, PwC United Kingdom

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