At PwC, we are continuing to invest to bring our human-led, tech-powered approach to life for clients as part of our New Equation strategy.
This includes creating intelligent platforms. These are tailor-made, comprehensive technology solutions - that remove complexity and create sustained outcomes for our clients. Built in the cloud, they are scalable, powered by data and above all secure.
We have combined business expertise, industry insight, and our ecosystem of proprietary and Alliance partner technologies, to create modular solutions that can adapt as clients' needs change and technology evolves. By having our services and propositions powered by PwC’s intelligent platforms we are helping our clients achieve the outcomes most important to them.
Our approach has prioritised investment in new technologies such as Generative AI. During the past year, we announced our partnership with AI start-up Harvey, providing PwC’s Legal Business Solutions professionals exclusive access to this game-changing AI platform. It allows us to enhance our work in a range of areas, including contract analysis, regulatory compliance, claims management, due diligence and broader legal advisory and legal consulting services.
We will also look to develop and train our own proprietary AI models with Harvey to create customised products and services for our own use cases and for clients across Legal Business Solutions.
We’ve also begun a major upskilling of our workforce on GenAI and continued to invest in our cloud, data and analytics, engineering and developer capabilities. This investment features an industry-leading relationship with Microsoft, creating scalable offerings using OpenAI’s GPT-4 and Microsoft’s Azure OpenAI Service. This has enabled us to transform the way we work while harnessing the power of GenAI. We have leveraged this technology to help support clients in reinventing their businesses and delivering better outcomes by generating richer insights, driving more productivity, and developing new products and services in a way that builds greater trust with their stakeholders.
To help bring our investment in intelligent platforms and GenAI to life, we have also created two new immersive client experiences - one in our Manchester office called Frictionless Futures and one in London focussed on sustainability.
In the case of Frictionless Futures, this space is in the form of a physical pop-up store and hospitality environment - it's all about how our clients can make the customer experience as smooth as possible. Clients will get to see how different technologies can be combined into an intelligent platform to transform their business. This is part of our ongoing investment into our Manchester technology centre.
Our Sustainability Showcase in our London Embankment office is another interactive experience for clients to explore common sustainability challenges and learn how our tech-powered solutions can help them.
These are just a handful of the investments that we have made over the past year and we will continue to invest to bring our New Equation strategy to life.
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