Meet Jennifer, Chief Strategy Officer for Digital and Technology. She advises and leads end-to-end transformations for large, global corporations. She adds value to her clients by using her entrepreneurial background in core Technology, Media and Telecom sectors such as cloud, mobility and digital.
How long have you worked at PwC and how did you find your way into this role?
I’m originally from the US and moved to the UK to work for BT leading their technology transformation, focusing on three main principles; radically changing the customer experience, introducing agile ways of working and replatforming the estate. I joined PwC in 2016 to harness the opportunity to build out the digital and tech practice, with a particular focus on cloud-enabled transformation.
What were the driving factors for choosing a career in tech?
Tech wasn’t even on my radar in University. In fact, corporate life in general was not in my experience. Everyone else in my family is self-employed and works in their passion, e.g. we have an artist, a musician and a minister. I didn’t have any role models in the corporate world when I started out.
I studied History and Education at University and after doing a student teaching placement I quickly realised that teaching wasn’t for me either. But I did have an opportunity to open a retail store in a rapidly gentrifying area of Boston, which fortuitously was located across the street from one of the largest industry analyst firms in the US. One analyst would often visit during her lunch break and share her ambitions to open up her own business. After sharing some of my ideas, she hired me as a Consultant. Our first project involved convincing 100 Chief Information Officers (CIOs) to come to the EU (funded with their own money) to give their requirements for open source standards. The only problem was I didn’t know a thing about tech! So I simply began by cold-calling CIOs and talking to them about how they were using leading-edge tech to solve the major problems of the day and I was hooked. In just weeks I was the co-founder, and we built an amazing business which has been the foundation of all my subsequent success in the application of technology to business problems, whether in my bootstrapped startups or in major corporations and consultancies.
What advice would you give to anyone looking to work in tech?
Perhaps because it’s the road I didn't take, I always recommend starting your career in a big firm. There’s a foundational grounding that you don’t get when going to boutiques or startups.
Another piece of advice, and one I also say to many members of my teams and my client stakeholders, is “give it a go”. This is even more important when the internal teams have not done it before or when the client is facing change fatigue or skepticism. People’s first instinct is to hide and I always say to do the opposite - be as enthusiastic as you can because you never know what may work out for you. The more first hand experience you have, the more credible your opinions.
How do you support the development and growth of women in your team?
We support growth and develop using family style mentoring both across Consulting and also while we’re on long-term engagements. In this way everyone is continuously learning. Our clients really support this too, and often join in, providing support and mentoring to our teams, especially the junior grades - ensuring that they are heard. Everyone’s opinions are valued, no matter your grade.
What’s been the biggest highlight in your career so far?
I love being a technology strategist. It's not the tech that excites me, but rather what the tech can do - changing company fortunes, improving the lives of employees and customers, and it's constantly changing. A highlight of my time at PwC has been working on a massive project to help our client to replatform their entire lead to cash platform in the cloud. The transformation wasn’t limited to the technology, it was broad scale including customer experience, operating model, change and adoption. We had 400 people from 29 different nationalities working together to make it happen. Our approach and teaming enabled us to go live just 3 weeks after the first lockdown. It wouldn't have been possible without the ingenuity and dedication from the entire team.
What's been the biggest challenge/obstacle in your career?
Honestly, I’m not that good at work-life balance.This was really evident during the pandemic when it was easy to keep working and not take breaks. Luckily, we as a business have become so much better at encouraging employees to take time for themselves and their families. On our projects we agree on our working hours, including breaks during the day for walks or lunch or just some personal time. By demonstrating that we’re living our values like this, it frees people to do what is right for them.
For me, I’m proactively making plans in the evening from meeting up with friends or going to the gym to make sure I switch off from work. We’ve also been coaching our teams to look out for one another and make sure we make this a part of our everyday routine.
How do you combat biases in the tech industry?
I actually find fewer biases in tech than other industries. You can go into tech without having a computer science degree and still flourish. This is because of three key reasons; tech is evolving all the time so you have a level playing field for every tech revolution. Secondly, it’s merit based, so if you’re good at your role, from working in tech strategy to being a developer you will get rewarded on that basis. Thirdly, working in tech enables us to make a positive impact.
However, the sad reality is that biases still happen everyday but it’s important that leaders set the tone to ensure our people feel supported and comfortable to speak up about any issues they are experiencing.The best thing we can do is make sure our employees have a place to go and action is visibly and immediately taken. Transparency is everything.
Do you have personal hobbies or passions outside of the workplace?
My hobbies involve the ocean, whether it be in it or next to it! I love to sail and surf as it helps me break away from my day-to-day role and reconnect with nature. One of the best things about living in the UK is it’s beautiful countryside. I love walking on the weekends and finding new parts of the UK to explore.
What advice would you give to your younger self when just starting out in tech?
I was painfully shy growing up, although no one believes me when I say it. But looking back, I’d often have to fake it until I made it - forcing myself to do the most uncomfortable thing. So go ahead. Take risks. Very, very few decisions in life are irreversible. You’ll likely surprise yourself and discover you’re more capable than you thought.
My mother always told us to ‘Be Bold!’ I still remind myself every day. And, it turns out my mother is always right!
Learn more about technology careers at PwC.