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PwC Research
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PwC Research is our specialist in-house global centre of excellence for primary research. We work with clients across various industries, including regulated businesses, technology firms, pharmaceutical companies, and the public sector. We also conduct research for PwC’s global industry and market reports.

Our research helps clients understand key communities such as customers, employees, citizens, and market channels. It provides evidence and insights to drive strategic change, support decision-making, and mitigate risks. Primary research is crucial for meeting compliance, identifying service gaps, and addressing customer or employee needs.

Our advice covers four main areas:

Getting heard above “the noise” with meaningful thought leadership insights that grab attention, holds interest and helps businesses gain competitive advantage.

Engaging with customers to understand needs, priorities, barriers to change or to create a better experience, drive loyalty or deliver enhanced customer outcomes.

Engaging with employees to help manage organisational change, understand culture, manage conduct or drive engagement with the business.

Providing strategic research advice to develop insight programmes that deliver clear benefits, are less complex and that do not duplicate existing business intelligence.

The PwC Research experience

When you join you’ll be building core skills in both qualitative and quantitative research where you'll experience the full range of what we do, across a range of sectors. This will give you a taste of helping clients drive change based on actionable insight. You’ll be hands-on as part of a client project team from the very start and will receive a range of on-the-job and formal training, where you’ll work towards the Market Research Society certificate.

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